What Color is the Sky? A Book Celebration (and review)

“It’s a wonderful thing to behold when you see someone take control of their finances AND their life.” – Finley

I finished my 2nd read of “What Color is the Sky” this weekend. What Color is the Sky is the 2nd book by a personal friend of mine, Michael Finley. As I said in the title, this is both a review and a celebration of a great book. I believe it is one of the best investment books available because it delivers useful, actionable, information instead of vague concepts. Because of this I have personally bought and given away over 40 copies of this book to friends and family  (and I hope to give more in the future, and that people read them!). A great feature of this book is that each chapter is 2 pages long and covers 1 topic. The book delivers a wealth of information in a short enough read for the average person. The average person doesn’t want to or have time to read 30 pages about stock market bubbles, timing the market or index investing. Finley delivers concise, precise, useful information that shouldn’t tax your attention span.

There are 5 stages in the book.

Stage 1 is simply Finley giving you a pep talk. He wants you to know that you are able to manage your own investing, or at least that you should be able to find someone to help you along but who won’t screw you (like 95% of financial “advisors” (salesmen) these days).

Stage 2 includes a lot of chapters informing you about what smart investing is NOT.
Smart investing is not trying to guess which one stock will do good each month.
Smart investing is not listening to your uncle who is not educated on investing.
Smart investing is not trying to find the best managed mutual fund and changing it each year or two.
Smart investing is not  investing in something because everyone else is (housing bubble, tech bubble, tulip mania).

Stage 3 includes a many chapters informing you about what smart investing IS.
Smart investing is investing in index funds (or target date funds which are made of index funds).
Smart investing means you are diversified through various classes of investments (US, international, bonds, REITS).
Smart investing is understanding opportunity cost, the rule of 72, taxes and different types of account you can save money in (401k, 403b, 529, IRA, ROTH or traditional).
You could skip right to stage 3 of the book if you are really bursting to get the knowledge of what you should do, but if you do you need to go back and read the start of the book. This whole book needs to be read, by everyone and I will buy it for you, if you need me too. As Mike often mentions in the book, he is not paid by Vanguard to promote their product, he just believes they are doing what they do the best. Similarly, I believe Mike is providing the most unbiased, useful, actionable (helps you actually make investment decisions) advice in an easy to understand format.

Stage 4 builds on stage 3 with more practical actionable advice.
Discusses buy and hold (vs selling constantly to buy “winners”), different asset classes such as large capitalization stocks, small capitalization stocks, REITS and bonds.
Discusses international vs domestic stocks.
It also discusses rebalancing your portfolio, asset allocation as well as one of my favorite topics the 1 and done fund, the Target Date Fund.

Stage 5 is rather short. It encourages you to continue your financial education with recommendations of some good books. It encourages you to seek fee-only advisors if necessary.

Finley also uses a chapter to provide his vision for the future. He speaks about institutional investors, who are collectively losing million of our dollars to fund “managers”. Many large state and company investment funds offer poor funds. He wants to change that. We must demand the change and to do that you must be informed.
Finally, Finley encourages you to share what you have learned. As is his life goal, educating and empowering others to become the best they can be, he encourages the readers to help others learn more about investing and personal growth. That is part of what I am trying to do by writing this blog and this post, teaching others what I have learned in hopes that it will make their lives better and ultimately, make the world a better place. Active fund “managers” are generally providing negative value to the world and we need to stop that, so do your part, learn, become educated, get rich and live a rich, fulfilling life.

You can find Finley’s book here on Amazon (as I said I get nothing from this, he doesn’t even know I wrote this until he will see it on Facebook). I will buy you the book if you don’t think you can afford it. Leave a comment below if you’d like me to buy you a copy. You can’t afford to not read this book and I can’t afford for you to not read this book! Changing the way the whole market operates is in my, your and the world’s best interest. Forward to a better future!